Ambiguity and Activation

"You have to activate the mind because most people are asleep. When they look at something they don't see it. But when ambiguity is present, they try to figure it out. So the use of ambiguity is about moving the brain to action, making something happen, because the species is a problem-solving species."

--Milton Glaser

Glaser is an illustrator and designer, and has not only some really interesting work but essays regarding that work and philosophies behind his design. I'd recommend checking out his site.

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